For many designers, the path to finding their niche can be winding and unpredictable. That’s certainly true for Fuller—better known online as FULLERMOE—who has spent most of his adult life channeling a love for music into a passion for merch and visual design. These days, he’s a source of inspiration for fellow creatives, focusing on design tools, education, and guiding others to unlock their own potential.
A Lifelong Love for Music & Merch
From an early age, Fuller knew music would play a defining role in his life. “Man, I’ve just always loved music. It’s been the most constant thing in my life,” he says. Back in his teens, when he was performing in bands and needed merch, he naturally stepped in to create the designs himself.
“I was actively buying band and artist merch from age 11 or 12,” he recalls, pointing to a well-worn collection of T-shirts that sparked his fascination with visual branding. By combining his passion for art with his love for music, Fuller’s transition into merch design happened organically—one creative project after another.
Finding His Groove in Design
Now, with years of experience under his belt, Fuller’s workflow is part creativity, part strategy. He rarely struggles with creative blocks and can quickly generate ideas for clients—especially if they share his interests or come from genres he knows well.
“My process usually goes: main element, then main text or background element, and then additional elements and text,” he explains. “The last step involves a lot of experimenting and moving things around. I strive for balance.”
One detail he’s particularly proud of is how he meticulously handles cutouts and small areas of color, what he calls the “devil in the details.” Whether it’s balancing text with graphics or adding a splash of color, Fuller’s attention to each design component gives his work a distinct polish.
Tools of the Trade
No surprise here: Photoshop has long been Fuller’s “ride-or-die” design software. He also relies heavily on curated Gradient Map packs, a central part of his signature style, and readily admits he wishes he’d created his Thrift Lord brush set ten years earlier. “Cannot stress how much faster and better it is than using random images of texture,” he says, underscoring the importance of custom tools in streamlining creativity. He also finds it useful to explore additional resources on GFXWRLD when working on specialized design projects.
Looking back on some of his recent triumphs, Fuller points to his work for Eminem as one of the high points. “I think I bodied all the Eminem graphics that have dropped over the last year and a half. They just look so different from everything else in the collections,” he says. For Fuller, it’s a privilege to merge his own style with that of a legendary artist’s brand—especially when the final outcome stands out in a crowd.
The Game-Changer: Mockups
Despite his longstanding experience, Fuller confesses he didn’t grasp the full impact of mockups until he was well into his career. “I was the Creative Director at a big merch company when this freelancer submitted super basic designs—but the presentation was exceptional,” he recounts.
Though the core concepts might have taken just 30 minutes to create, the designer’s ability to showcase them in clean, fashion-forward mockups impressed everyone in the room. Eighteen out of twenty designs got approved—an unheard-of success rate in the merch world.
High-quality visuals, like those found in our Mockup Library, can make all the difference when you’re pitching to clients or planning your next collection. For more tips, check out our guide on How to Market Your Clothing Brand with Stunning Mockups.
“I tell that story to say this: mockups matter. They can literally be the difference between ‘yes’ and ‘no.’ Same graphic, different mockups, different results.” Today, Fuller makes high-quality mockups a non-negotiable part of his design presentations. They don’t just show what a T-shirt or hoodie might look like—they help clients envision the possibilities and, ultimately, buy into the final product.
Advice for Aspiring Designers
Fuller is the first to tell aspiring creatives that if the passion isn’t genuine, it’s tough to make it in an industry that demands constant hustle. “Make sure you love it,” he advises. “If it’s not something you’d do in your spare time just because you feel compelled to, you’re probably not gonna make it.”
His second piece of advice is rooted in learning from his own experiences: leverage your talent to create digital products that not only help others but also generate an additional revenue stream. He hopes to demystify this process for fellow designers through his Digital Creator Lab—his current focus and a project intended to help creatives develop their own digital products, build an audience, and avoid common pitfalls he’s experienced firsthand.
What’s Next & Where to Find Fuller
With a huge community and millions of views across social media, Fuller’s work continues to reach new audiences—and he’s using that platform to pay it forward. His mission: empower designers, merch creators, and artists to see the full potential in their creations.
Want to follow along or connect? Check him out on Instagram or on Threads, where he’s been hanging out lately. Keep an eye out for updates on Digital Creator Lab—an upcoming resource that might just open doors for the next generation of design pros.
If you’re ready to take your mockup game to the next level, head over to our pricing page and sign up to unlock premium mockups, expert tips, and more. Fuller’s story proves that when you pair passion with the right tools and presentation, you can make a real impact in the world of creative design.
